Why Yorkshire-Made Underwear Costs £75 (And Why It's Actually Cheaper Than Fast Fashion)
The honest breakdown nobody talks about
We get it. £75 for underwear sounds pricey when you can grab a pack of five for £15 at the supermarket. But here's the truth nobody in fashion wants you to know: that "cheap" underwear is actually costing you more money—and the real cost goes far beyond your purse.
Let me show you exactly where your money goes when you buy Cuurve, versus where it goes when you buy fast fashion. The numbers might surprise you.
The Real Cost Breakdown
Cuurve manufactured in the UK
£75 breakdown:
- £28 Materials sourced locally
- £23 Ethical UK Manufacturing
- £13 Business operations
- £11 Our markup (15%)
Fast Fashion manufactured overseas
£15 breakdown:
- £2 Synthetic materials
- £1 Overseas manufacturing
- £3 Business operations
- £9 Their markup (150%)
The shocking truth? Fast fashion brands make a 150% markup whilst paying workers pennies. We make just 15% whilst ensuring everyone in our supply chain earns a living wage.
What This Actually Means for Your Wallet
Fast Fashion Reality:
- Lasts 6 months on average
- Replaced 2-3 times per year
- Annual cost: £30-45 per piece
- 3-year cost: £90-135
Cuurve Reality:
- Lasts 3+ years
- One-time purchase
- Annual cost: £25
- 3-year cost: £75
You actually save £15-60 over three years by choosing quality from the start. Plus, you get Austrian Micromodal that feels like silk instead of synthetic materials that irritate your skin.
Where Your £75 Really Goes
£28 - Premium Materials: Austrian Micromodal from sustainably forested beech trees and ECONYL® regenerated nylon made from recovered ocean fishing nets. These materials cost 14 times more than synthetic alternatives—but they feel like a second skin and last for years.
£23 - Ethical UK Manufacturing: Our Yorkshire artisans earn living wages in safe, clean workshops. We pay 23 times more for manufacturing than fast fashion brands because we believe the people making your clothes deserve dignity and fair compensation.
£13 - Business Operations: Sustainable packaging from small UK businesses, customer service, design development, and quality control.
£11 - Our Markup (15%): We need to make a profit to keep improving, but at 15%, we're making a tenth of what fast fashion brands pocket.
The True Cost Per Wear
Here's the calculation that changes everything:
- Fast fashion: £15 ÷ 6 months ÷ 30 wears = 25p per wear
- Cuurve: £75 ÷ 36 months ÷ 30 wears = 7p per wear
- You're paying 3.5 times MORE per wear for fast fashion.
Why We're Transparent
Most fashion brands hide their markup behind marketing fluff. We believe you deserve to know exactly what you're paying for. When you see that £64 of your £75 goes directly to premium materials and fair wages, the value becomes clear.
The Bottom Line
£75 isn't expensive for what you're getting. It's honest pricing for honest manufacturing. When you choose Cuurve, you're investing in materials that feel luxurious and last years, fair wages for skilled artisans, and sustainable practices.
The question isn't why quality underwear costs £75. It's why you've been paying more for inferior products that don't last.
Ready to experience the difference? Shop the collection and feel what honest pricing and Yorkshire craftsmanship can do for your everyday comfort.