Foundations Reimagined.
Underwear should never be an afterthought — it’s the foundation of how you feel every day. At Cuurve, we design premium pieces that move with you, not against you, blending lasting comfort with considered craftsmanship.
Meet our Founder.
Hi, I’m Aileen. I founded Cuurve after realising that most underwear wasn’t designed for real women’s bodies. After too many days distracted by discomfort, I knew there had to be a better way.
I spoke to over 50 women about their challenges and studied lingerie design and how to sew to create Cuurve: thoughtfully engineered, sustainable underwear. Each piece is made for women who deserve both comfort and confidence.
Our Ethics: Built on Values That Matter
At Cuurve, ethics isn’t a trend — it’s the foundation of every decision. We believe luxury should be honest, transparent, and kind. That means fair wages for our makers, environmentally responsible materials, and honest pricing that reflects quality without excess.
We work directly with our Yorkshire partners to ensure exceptional standards of craftsmanship and care — from wages and working conditions to materials that meet UN Sustainable Development Goals. The result: underwear designed to last 3+ years, proving that good business and doing good for the world can go hand in hand.
The Name & Mark.
Cuurve emerged after years of exploration — a playful nod to the female form. Our ‘C’ logo reflects feminine curves: sophisticated, confident, and unapologetically bold.
Cuurve operates under Petitengineer Ltd, allowing us to focus entirely on creating exceptional underwear built differently for the modern woman.
Our Promise.
Every Cuurve piece combines three essentials: uncompromising comfort, premium sustainable fabrics, and British craftsmanship. From the Sleek Sophie to the Elevated Emma and the Cosy Charlotte, we’ve reimagined what everyday luxury underwear should be — foundations designed to be lived in.