Underwear Through Time: From Ancient Basics to Sustainable Essentials
At Cuurve, we believe that what we wear closest to our skin tells a story of innovation and necessity. Our premium women's underwear collection continues this evolution with a focus on sustainable fashion essentials that honour both heritage and future-forward thinking.
From Ancient Coverings to Modern Comfort
Underwear began as simple protection—linen loincloths in ancient Egypt and fabric bands for women in Greece and Rome. By the Middle Ages, women wore "chemises" beneath their garments, evolving into the structured corsets of the Renaissance.
The Victorian era brought elaborate layering systems with corsets, drawers, and petticoats—a far cry from today's ethical underwear brands focused on comfort and sustainability.
The Material Revolution
The 20th century transformed intimate wear through materials innovation. From restrictive whalebone to liberating elastics in the 1920s, then nylon in the 1940s, each development reflected changing societal values.
Today, our premium offering features sustainable materials like Austrian Micromodal underwear and ECONYL regenerated nylon—fabrics that combine luxury with environmental responsibility.
Technical Innovation Meets Ethical Production
Modern underwear combines function, comfort and self-expression. The sustainable underwear movement has gained momentum as consumers demand better options for planet and body.
Our triple-layer gusset technology represents this evolution—addressing genuine comfort needs while maintaining sophisticated aesthetics. UK-made lingerie produced in our Yorkshire manufacturing facility ensures both quality craftsmanship and reduced carbon footprint.
The Sustainable Future of Intimate Essentials
The next chapter in underwear history belongs to eco-friendly intimate wear that doesn't compromise on design or comfort. At Cuurve, we're committed to creating sustainable underwear that respects both heritage craftsmanship and forward-thinking ethics.
What we've learned from centuries of underwear evolution is simple: the best designs solve real problems while honouring our values. That's why our collection is built differently—combining premium quality with genuine sustainability for the intentional woman.
Join the Cuurve Collective and experience premium women's underwear designed differently. Founder's Circle Preorder: April 15-30, 2025 (20% discount).