Why Yorkshire-made underwear costs £75-95 (and why it's worth every penny)

Fast Fashion: £15, lasts 6 months, synthetic materials
Cuurve: £75-95, lasts 3+ years, premium sustainable materials
Cost per year: £30 vs £25-30 (Cuurve actually costs LESS long-term)

  • Cuurve manufctured in the UK

    £75 breakdown:

    + £28 Materials sourced locally

    + £23 Ethical UK Manufacturing

    + £13 Business operations

    + £11 Our markup (15%)



  • Fast Fashion manufactured in ?

    £15 breakdown:

    + £2 Synthetic materials

    + £1 Overseas Manufacturing

    + £3 Business operations

    + £9 Their markup (150%)

Rooted in Yorkshire Heritage

Every Cuurve piece is lovingly crafted in Leeds, Yorkshire, where skilled artisans bring decades of textile expertise to each garment. We chose Yorkshire not just for its rich textile heritage, but because manufacturing locally means we can ensure every detail meets our exacting standards while supporting our community.

When you wear Cuurve, you're wearing a piece of British craftsmanship—made by hands that understand quality, in a region that's been perfecting textile arts for generations.

Our Commitment to Fair Working Conditions

Fair wages above living wage? Yes - our Yorkshire manufacturing partner ensures all workers receive wages well above the UK national minimum wage, with full statutory benefits including sick pay, holiday entitlements, and pension contributions.

Union rights? Yes - as a UK-based manufacturer, all employees have the right to join trade unions under UK employment law.

Rights respected and safe working conditions? Yes - we maintain direct relationships with our production team and regularly visit our Leeds facility to ensure working conditions meet UK Health & Safety regulations. The workshop features clean, safe conditions with proper ventilation, natural lighting, and ergonomic workstations.

Evidence of this? Because our entire supply chain operates within the UK—from Yorkshire workshop to material suppliers to packaging partners—all workers are protected under UK employment law. We can provide documentation of our manufacturing partnerships and facility certifications upon request for verification.

Keeping It Close to Home

Every Cuurve piece travels less than 300 miles from material to your door. We work exclusively with small UK businesses who share our commitment to quality and sustainability—from the suppliers who source our premium Austrian Micromodal and revolutionary ECONYL® regenerated nylon (made from recovered ocean fishing nets) to the skilled artisans in our Yorkshire workshop.

Even our luxury magnetic boxes and recyclable packaging come from independent British enterprises, keeping our entire supply chain local and supporting the small businesses that craft with the same care we do. This isn't just about reducing our carbon footprint by 95%—it's about building a community of makers who believe quality and sustainability go hand in hand.

Read more about our environmental commitment
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Our Sustainability Story

By choosing local manufacturing, we're not just reducing environmental impact—we're supporting a system where workers' rights are protected, wages are fair, and working conditions are safe. This is the foundation of truly ethical fashion.

* For complete transparency about our supply chain and working conditions, we welcome inquiries from ethical fashion directories and conscious consumers. Contact us directly for detailed information about our manufacturing partners and their employment practices.