The Numbers Don't Lie: How Cuurve's Material Choices Are Reshaping Fashion's Carbon Footprint
We've crunched the numbers on our sustainable materials—and the results might surprise you.
At Cuurve, we don't just talk about sustainability—we measure it. Whilst the fashion industry continues to be one of the world's largest polluters, we've taken a radically different approach by choosing materials that dramatically reduce our environmental impact. Today, we're sharing the exact numbers behind our choices.
The Fashion Industry's Carbon Problem
The average fashion brand produces 20-23 kg of greenhouse gases per kilogram of fabric. That's equivalent to burning 10 litres of petrol for every kilogram of clothing produced. With global textile production reaching 60 billion kilograms annually, fashion's carbon footprint is staggering.
But what if we told you there's a better way?
Our Material Impact: The Real Numbers
Austrian Micromodal: 51% Carbon Reduction
- Our Austrian Micromodal: 8.07 kg CO2e per kg (including transport)
- Conventional cotton: 16.41 kg CO2e per kg
- Your impact: Every Cuurve piece made with Micromodal saves 8.33 kg of CO2 emissions compared to conventional cotton alternatives
ECONYL® Regenerated Nylon: 89% Carbon Reduction
- Our ECONYL® nylon: 0.73 kg CO2e per kg (including transport)
- Conventional nylon: 6.49 kg CO2e per kg
- Your impact: Every ECONYL® garment prevents 5.76 kg of CO2 from entering the atmosphere
The Power of Local Manufacturing
Made in Yorkshire vs. Overseas Production:
- Manufacturing in Leeds eliminates approximately 0.88 kg CO2e per kg in shipping emissions
- Our UK supply chain reduces transport emissions by 95% compared to typical global fashion brands
- Your impact: Supporting local manufacturing prevents unnecessary carbon emissions from crossing oceans
What These Numbers Actually Mean
To put our carbon savings in perspective:
- 8.33 kg CO2 saved per Micromodal garment = taking a car off the road for 32 kilometres
- 5.76 kg CO2 saved per ECONYL® piece = the CO2 absorbed by a tree in 7 months
- 75% below industry average = our overall carbon footprint compared to conventional fashion
The Ocean Connection: Beyond Carbon
Our ECONYL® nylon comes with an additional benefit that's impossible to quantify in carbon terms alone. Every kilogramme of ECONYL® represents recovered ocean waste—fishing nets that would otherwise drift in our seas for centuries, killing marine life.
The Healthy Seas foundation, whose work our ECONYL® purchases support, recovered 86.5 tonnes of marine waste in 2023 alone, with 550 volunteer divers working across 20 countries. When you choose Cuurve, you're directly funding ocean cleanup operations.
The Investment in Better Materials
These sustainable materials cost significantly more than conventional alternatives. Austrian Micromodal costs approximately 3x more than standard cotton. ECONYL® commands a premium of 2-4x over virgin nylon.
But here's what that investment delivers:
- Garments that maintain their shape and comfort through countless washes
- Materials that feel luxurious against your skin
- A dramatically reduced environmental footprint
- Direct support for ocean cleanup and local manufacturing
Looking Forward: Our 2025 Goals
Based on these calculations, we're setting ambitious targets for 2025:
- Achieve 80% reduction in carbon footprint compared to industry average
- Support the recovery of 10 tonnes of ocean waste through our ECONYL® purchases
- Maintain 100% UK manufacturing and sourcing
The Choice Is Yours
Every purchase is a vote for the kind of world you want to live in. When you choose Cuurve, you're not just buying premium underwear—you're investing in:
- 51-89% lower carbon emissions
- Ocean cleanup operations
- Yorkshire textile heritage
- A circular economy where waste becomes beautiful, functional products
The numbers don't lie: sustainable fashion isn't just possible—it's already here. And it feels incredible.
Ready to make an impact? Explore our collection and see how comfort and sustainability can beautifully coexist.