born from frustration. rebuilt with care.
Aileen’s story
my first ever studio day with Cuurve — the beginning of everything.
underwear shouldn’t hurt.
But for years, everything I tried chafed, pinched or irritated my skin.
Cuurve began as a personal search for softness — a way to create underwear that moved with me, not against me.
Handcrafted in small batches in England, each piece was made slowly, intentionally, and with care you could feel.
A small brand built from quiet frustration and a desire for comfort.
from cuurve to curae
creating for women who need something gentler.
Women told me they needed softness for more than comfort — for sensitive skin, for hormonal changes, for swelling, for recovery.
Tiny UK batches taught me craft, but limited how many women I could help.
curae is my next chapter: Therapeutic Carewear™ designed to soothe, support and adapt to sensitive and changing bodies — without losing the intention Cuurve was built on.
crafted slowly, in tiny batches — made with intention.
where it all began
in tiny batches, in Yorkshire, England —
made with intention, patience, and care you can feel.
the first Cuurve photoshoot — a moment I’ll always treasure.
what I believe
that underwear should feel like care.
that gentleness is strength.
that beauty and comfort can coexist.
that your skin deserves calm.
