Our Story: Your Second Skin.
Cuurve crafts premium women's underwear designed to solve the comfort problems that matter most. Each piece is engineered with thoughtful details that provide lasting support and comfort throughout your busy day.
Made from sustainable Austrian Micromodal, ECONYL® and organic elastics, our underwear is thoughtfully created by women for women and crafted with care in beautiful Yorkshire.
We're building more than just underwear - we're creating the Cuurve Collective, a community of intentional women who value quality, comfort, and considered design in every aspect of their lives.
Meet our Founder.
Hi, I'm Aileen. I founded Cuurve after experiencing firsthand how women's underwear wasn't designed for real bodies. After a frustrating day of meetings constantly adjusting uncomfortable underwear, I knew there had to be a better solution.
I interviewed over 50 women about their underwear challenges and studied lingerie design. The result is Cuurve: thoughtfully engineered sustainable underwear with our innovative triple-layer gusset technology for women who deserve both comfort and confidence.
Beyond Cuurve, you'll find me on the tennis and padel courts, or struggling through golf lessons. By day, I used to be a Chemical Engineer but now work in Fintech.
The Name & Mark.
'Cuurve' emerged after years of exploration — a playful nod to the female form. Our logo's 'C' subtly captures feminine curves, reflecting our cheeky yet sophisticated approach.
Cuurve operates under Petitengineer Ltd, allowing us to focus entirely on creating exceptional underwear built differently for the modern woman.
Our Promise.
Every piece of Cuurve underwear brings together three essential elements:
- comfort-driven designs for active women
- premium sustainable materials like supersoft Austrian Micromodal and supportive recycled ECONYL® nylon
- made with love in the UK
From The Sleek Sophie to The Elevated Emma and The Cozy Charlotte, we've reimagined what practical luxury women's underwear should be.